as of 5/17/2007
Revolution Performance collects your Client Identifiable Information if you visit our web site and wish to register, purchase products, obtain information regarding one of our products or services, request other information, or otherwise communicate with us about our offerings. “Client Identifiable Information” means any information relating to a natural person or organization who can be identified, directly or indirectly, from that information by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity. The Client Identifiable Information we collect about you can include name, address, telephone number, E-mail address, credit card number and expiration date, password, preferred E-Commerce dealer, purchase history, IP address, what web sites visitors come from, which pages are visited at this web site, and information about online activities that are directly linked to them. This information may be merged with other information Revolution Performance already knows, such as whether you are a client of Revolution Performance or information available from other sources such as credit card verification and credit services and dealers.
Revolution Performance will collect and use your Client Identifiable Information to render services to you; respond to your inquiries; market and sell to you products, programs, and services offered by Revolution Performance; and market and sell to you Revolution Performance products, programs, and services offered by its dealers and business alliance companies. In addition, Revolution Performance may use Client Identifiable Information to conduct other legitimate business activities, such as protecting the security of the web site and of Revolution Performance’s networks, guarding against potential liability, engaging in debt collection, responding to a court order or subpoena, preventing fraud, complying with law, and complying with a legally permitted inquiry by a government agency or regulator. If necessary for the purposes mentioned above, Revolution Performance may transfer your Client Identifiable Information to third parties and these third parties may use your Client Identifiable Information for such purposes. These third parties may include Revolution Performance’s dealers, advisors, companies providing products and services (such as IT systems suppliers) to Revolution Performance and, to the extent required by law, regulatory authorities (including tax authorities). Revolution Performance also may transfer your Client Identifiable Information to its business alliance companies that have entered into a contract with Revolution Performance to offer, endorse, or sponsor a Revolution Performance product, program, or service. If the version of this web site you are using allows you to purchase products or services online, your Client Identifiable Information will be used to complete any transactions you wish to enter into, including credit card processing and credit checks. Your name, address, E-mail address, telephone number and, where applicable, credit card information and purchase details, will be shared with the Revolution Performance associate or dealer who will fulfill your order. Please note that Revolution Performance dealers are independent from Revolution Performance. However, the participating dealers have agreed not to use Client Identifiable Information submitted in connection with an order made through this web site for any purpose other than the purposes identified above. Revolution Performance is in the process of contractually requiring other third parties to whom we transfer your Client Identifiable Information to use your Client Identifiable Information only within the context of their agreement(s) with Revolution Performance, and only for the purposes stated above, including direct marketing of products or services to you. At present, however, not all third parties are so contractually bound, and some third parties may use your Client Identifiable Information for other purposes. In addition, some third parties that have received your Client Identifiable Information may not be required to allow you to opt out of their use of such information for direct marketing. In addition, in the event that all or any part of Revolution Performance is sold to a third party, we may transfer Customer Identifiable information to the third party buyer as part of the assets of the business. We may share anonymous aggregated demographic and general trend information with any third party we choose.
You may request, at any time, that the Client Identifiable Information you provide on the Registration page or when updating your profile not be used for direct marketing purposes by revperf.com, or transferred by revperf.com to third parties for marketing purposes, by emailing to firstname.lastname@example.org. Changing the selection in the My Personal Info page of the My Profile section will not remove your Client Identifiable Information from other Revolution Performance programs in which you may have enrolled through Revolution Performance’s web site or from other lists maintained by Revolution Performance. Nor will it remove your Client Identifiable Information from lists maintained by Revolution Performance dealers (including dealers who received your Client Identifiable Information to fulfill your online purchases) and persons and companies providing services to Revolution Performance. You should contact these third parties directly if you have any questions or concerns regarding their use of your Client Identifiable Information.
As is the case with many sites, when you visit our site and complete a registration form, we will place a “cookie” on your computer, which helps us identify you more quickly when you return. Cookies are small pieces of information stored by your browser on your computer’s hard drive and are used in web site system administration to keep track of movement of an individual from one screen to another. We will use “cookies,” alone or in conjunction with other devices described below, to understand how you arrived at our web sites, to determine which pages or information you find most useful or interesting at our own web sites, and to make choices about how to deliver the most relevant marketing messages about our products to you. This information may also be used by our staff to detect and resolve web site problems and to assist with client support concerns. Most web browsers automatically accept cookies, but you can usually change your browser settings to prevent acceptance of a “cookie” offered by a web site. If you experience any problems using our web site, please contact Revolution Performance, 1312 Pilgrim Road, Plymouth, Wisconsin 53073 USA, Attention: webmaster, or e-mail us at email@example.com. We also use transparent GIF files, or pixel tags, and similar technologies to help manage online advertising. These files, which are provided by our third party ad management partners, enable our ad management partners to recognize a unique cookie on your web browser. This, in turn, allows our ad management partners to provide us with data concerning visitors’ activities on our site, track and measure the performance of our marketing efforts and assist in the delivery of relevant marketing messages. These technologies are placed by us, or by another third party who works with our ad management partners to provide these services. With both cookies and pixel tag technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address.
To prevent unauthorized access to your Client Identifiable Information, we have put in place physical, electronic, and managerial procedures. We will use various electronic means to keep transaction information transferred over the web as secure as generally available transaction technology reasonably permits.
We recognize the importance of protecting the privacy of children. For this reason, we do not collect or maintain information from children we know are under 13 except as permitted by law.
If you are a registered member of revperf.com, you can access and correct the Client Identifiable Information that we collect about you on revperf.com by going to the My Personal Info page of the My Profile section and editing your profile (note: this feature is not yet implemented on this site). You should address any other questions about, or requests concerning the handling of your Client Identifiable Information to: Revolution Performance, 1312 Pilgrim Road, Plymouth, Wisconsin 53073 USA, Attention: webmaster, or email us at firstname.lastname@example.org. Reasonable steps will be taken to verify your identity before granting access or making corrections to your Client Identifiable Information.